Nonprofit ICU
Publisher
Forecast Sustainable. Clear skies for orgs with strong roots.

The Nonprofit ICU Dispatch

“Intensive Care For Your Nonprofit”

Vol. I · No. 1 The Founder’s Edition Est. 2021 nonprofit.icu

The Founding Story

Nonprofit ICU Formed To Provide Intensive Care For Nonprofits

Nonprofit ICU helps public charities succeed.

By The Dispatch Desk · From the launch announcement

The cost of nonprofit failure is steep: if your nonprofit doesn’t succeed, your mission likely won’t be accomplished any time soon…

“The mission of Nonprofit ICU is to help nonprofit founders start, manage, and grow their nonprofit with lower expenses, less stress, higher revenues and greater impact.”

“My experience from [17+] years in the nonprofit world helps nonprofits significantly reduce the time it takes to get up and running, and increases their likelihood of success. We assist nonprofits in a multitude of ways, primarily focused on website development, fundraising, technology, graphic design, volunteer management, legal filings, marketing, communications, automations, and program development,” said founder Dr. Kerry Kriger.

Dr. Kriger founded SAVE THE FROGS! in 2008 and grew it into a globally recognized amphibian-conservation organization. Nonprofit ICU, founded in 2021, brings that experience to public charities as a Zero2Webmaster brand.

Full services listing: Prescriptions, below ↓

Also in this edition

When and Why Nonprofits Should Leave Social Media Platforms Misaligned with Their Values — your mission doesn’t owe any platform a presence.

On the All Systems Go podcast: Chariot Donor Advised Funds — donor-advised funds, demystified for the organizations that receive them.

Prescriptions

Classified: nine courses of treatment, dispensed by Nonprofit ICU.

  • Website DevelopmentWe help nonprofits build low-cost, beautiful websites that work around the clock to educate supporters; attract volunteers; inspire donations; process payments; convey trust and authority; and serve as the main point of contact with your growing supporter base.
  • FundraisingWe help nonprofits build powerful and secure donation pages housed inside their own websites. We advise on grant writing, membership programs, donation appeal letters, finding and thanking donors, and peer to peer fundraising.
  • TechnologyWe advise on which technologies you should use for your website, bookkeeping, data management, CRM, email marketing, social media management, graphic design, video and audio editing, payment processing and more.
  • Graphic DesignWe provide graphic design services, direct you to the best places to learn, how to get free and discounted design software, and how to find high-calibre design volunteers.
  • Volunteer ManagementWe help you set up systems to ensure a steady stream of productive volunteers…many of whom will be so happy they’ll also donate to your cause.
  • Legal FilingsWe do not provide legal advice but we can suggest what filings you should consider, where to find bookkeepers, accountants and attorneys, and how to stay on top of your legal obligations.
  • Marketing & CommunicationsClear and consistent marketing & communications that captivate and engage your donors, volunteers and potential supporters.
  • AutomationsWe help you set up automated systems that work for you around the clock, reducing your workload, and ensuring a consistent experience for your supporters.
  • Program DevelopmentWe draw on our decade-plus of real-world nonprofit experience to help ensure your programs are successful in terms of both attendance and accomplishment.

The Nonprofit ICU DispatchThe Founder’s EditionPage 2

Diagnosis

How Much Should Your Nonprofit’s Website Cost?

By Dr. Kerry Kriger · Founder

“Your website is the single most important piece of technology your nonprofit has.”

The honest answer begins with a better question: how important is your website to you? Priced as a commodity, a website is an expense to be minimized. Priced as the front door of your mission — the thing that educates supporters, attracts volunteers, and processes donations at three in the morning — it is the one piece of technology worth budgeting properly.

Budget in two parts: the upfront build and the ongoing care. Quotes vary wildly because the work varies wildly — a template dressed in your logo and a system designed around your programs are different purchases that happen to share a name.

And whatever you spend, own the result. A site built on a platform you control can move, grow, and be exported; a subscription you rent can raise its price, change its rules, or disappear. The Dispatch’s prescription: pay for ownership first, polish second.

Adapted for the Dispatch from the essay of the same name — read the full piece at nonprofit.icu/blog.

The Nonprofit ICU DispatchThe Founder’s EditionPage 3

Case Notes

From the Case File

“Dr. Kriger founded the international nonprofit organization SAVE THE FROGS! in 2008, and in 13 years, has built it into a financially transparent, influential, and worldwide treasure of knowledge for any and all who care for amphibians and what they mean to the world’s future.” — Dr. Margot Fass, A Frog House

Chart Summary

SAVE THE FROGS! — founded 2008
Grown into a globally recognized amphibian-conservation organization — the origin of the ICU’s bedside manner.
17+ years on call
Real-world nonprofit leadership, from first filing to global reach.
Nonprofit ICU — founded 2021
A Zero2Webmaster brand, focused entirely on nonprofits.

The Nonprofit ICU DispatchThe Founder’s EditionPlate I

The Publisher’s Mark

The Nonprofit ICU tree, redrawn for the Dispatch: roots — strong foundations; branches — a multitude of programs; leaves — lives improved, who carry the mission onward.

The Nonprofit ICU DispatchThe Founder’s EditionPage 4

The Prognosis

“Let’s get to work and make sure that your nonprofit accomplishes far more than you have ever imagined possible!”

— Nonprofit ICU Founder Dr. Kerry Kriger

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